Agent Case Study · Consulting
A founder's voice,
finally consistent
The founder of a boutique operations consultancy knew LinkedIn drove her best inbound — every past client had read her posts before calling. She also hadn't posted in two months. Our LinkedIn content agent learned her voice from her calls and past writing; now she approves a week of posts over Monday coffee.
Industry
Management consulting (boutique)
Company size
Founder + small team
Region
United Kingdom
Time to live
2 weeks including voice training
Client details anonymized under NDA — industry, size band, and timeline are accurate; identifying details are not shared.
Where they started
The challenge
Her best posts came from client-call insights — and evaporated by the time she had an evening free to write. Posting happened in guilty bursts before conferences, then went silent. A ghostwriter trial had produced competent, generic content that her network politely ignored; it sounded like LinkedIn, not like her.
She had two hard rules: nothing publishes without her approval, and nothing that engagement-baits. Her audience is COOs — one hollow listicle and the credibility she'd spent years building would leak away.
The build
What we built
01Voice capture from real material
A structured interview plus her past posts, proposals, and recorded talks. The agent learned her sentence rhythm, her contrarian streak, and the phrases she'd never use.
02Insight mining, weekly
She voice-notes observations after client calls; the agent turns each into a drafted post grounded in the specific story, anonymized by default.
03Monday-morning approval batch
Four to five drafts arrive in Slack each Monday. One tap approves, a quick note redirects — the whole review takes under twenty minutes.
04Publish, watch, steer
Approved posts publish at tested times; the agent tracks what resonates with her actual audience and steers next week's drafts accordingly.
Ninety days later
The results
The compounding showed up where it counts: two discovery calls in month three opened with 'I've been reading your posts.' Reach grew 3.2× — inside the 2–4× band consistency typically delivers — but the founder's own measure is simpler: the insights from her client work stopped dying in her drafts folder.
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