- Sector
- Real Estate
- Region
- Pakistan
- Engagement
- Built and operated by Devinity
Nigraan is a CRM Devinity built and operates for property dealers in Pakistan, used across real estate firms to manage listings, clients and deals. Its AI features generate listing reports and property descriptions, and analyze historical transaction patterns to predict property values that agents previously estimated from experience.
The situation
Property dealing in Pakistan runs on relationships and local knowledge. Agents hold listings, buyers and deal history in their heads, in WhatsApp threads, and in notebooks. Firms with several agents have no shared view of what is available or what stage a deal has reached.
Valuation works the same way. An experienced dealer prices a property from memory of what comparable units sold for. That judgment is real, but it does not transfer to a junior agent, and it cannot be checked.
What we built
Listing management
Properties with location, specification, ownership status, media and availability, shared across a firm rather than held by one agent.
Client and deal pipeline
Buyers and sellers tracked through enquiry, viewing, negotiation and close, with the follow-ups each stage requires.
Team and commission structure
Agents, roles and commission splits, so a firm can see who is working what without asking.
Reporting
Pipeline, activity and closed business at agent and firm level.
Applied AI
Where AI does the work
- Property value prediction
- Historical transaction patterns are analyzed to estimate what a property should be priced at, giving junior agents access to reasoning that previously existed only in senior dealers' experience.
- Listing report generation
- Structured reports produced from listing and market data, ready to send to a client.
- Description generation
- Property descriptions written from the listing's own attributes, so agents stop rewriting the same paragraph.
Outcome
What changed
- Listings, clients and deals held in one system rather than across individual agents
- Valuation reasoning available to every agent, not only the most experienced
- Listing reports and descriptions produced from data already in the system
- In use across real estate firms in Pakistan
What’s next — Continued development on market analytics and firm-level reporting.
More work
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