- Sector
- Esports & Gaming
- Region
- Kuwait & United Arab Emirates
- Engagement
- Client engagement
Zawaya Gaming is an esports company serving the MENA region from Kuwait and the UAE, working in tournament management, broadcast production and gaming marketing. Devinity is building Zemmz Play, its white-label platform: brands get their own bilingual esports site and an event management dashboard, with leagues and tournaments live in about two working days.
The situation
Brands running esports activity in the MENA region need somewhere for it to live. A tournament needs registration, brackets, schedules, standings and a public site that carries the brand rather than a generic platform's.
Building that per campaign is slow and expensive. Doing it bilingually in Arabic and English, with the layout direction that implies, is slower still.
What we built
White-label tournament sites
Each brand gets a public esports site carrying its own colors and logo, rather than a listing on someone else's platform.
Event management dashboard
Tournament and league creation, registration, brackets, scheduling and standings, operated by the brand's own team.
Bilingual by construction
Arabic and English throughout, including right-to-left layout, rather than translation bolted onto an English-first product.
Rapid launch
The platform is built so a new tournament or league can be live in about two working days.
Outcome
What changed
- Brands launch tournaments and leagues in about two working days
- Arabic and English supported natively, including layout direction
- Events run by the brand's own team through the dashboard
What’s next — In active development with Zawaya Gaming.
More work
Tell us what you are trying to build.
A thirty-minute call is usually enough to tell you whether we are the right firm for it. If we are not, we will say so and point you somewhere better.
Or reach us directly: [email protected] · +1 321 335 0265