Can you build a tournament platform for our brand?

Yes. Zemmz Play, which we are building for Zawaya Gaming, gives each brand its own bilingual esports site plus an event management dashboard, with tournaments and leagues live in about two working days.

Do you support Arabic interfaces?

Yes, including right-to-left layout designed in from the start. Retrofitting RTL onto an English-first product is substantially more expensive than building for it.

How do you handle traffic spikes around events?

By designing for elastic capacity and caching aggressively where content is public, so the platform absorbs match-time peaks without running at peak scale permanently.

Gaming & Esports

Esports operations software has a specific shape: events are short, load is spiky, and the public-facing site has to carry a brand rather than a platform's own identity.

We build platforms for gaming and esports operators: tournament and league management, registration, brackets and standings, and the public sites that carry them. We are building Zemmz Play for Zawaya Gaming, a white-label bilingual esports platform serving the MENA region.

Esports operations software has a specific shape: events are short, load is spiky, and the public-facing site has to carry a brand rather than a platform's own identity.

In the Gulf, it also has to work properly in Arabic and English, which means right-to-left layout designed in from the start rather than translation applied afterwards.

What tends to be hard

Launch speed

A campaign cannot wait weeks for a tournament site. Zemmz Play is built so a new league can be live in about two working days.

White-label without a rebuild

Each brand needs its own colors, logo and domain from the same underlying platform.

Bilingual by construction

Arabic and English including layout direction, handled as an architectural decision rather than a translation pass.

Spiky load

Traffic concentrates around match times, so capacity has to absorb sharp peaks without running at that scale continuously.

Evidence

Gaming & Esports work in production

Esports & Gaming

A white-label bilingual esports platform: branded tournament sites plus an event management dashboard.

Built with

TypeScript
Next.js
React
Node.js
PostgreSQL

Kuwait & United Arab EmiratesClient work

FAQ

Gaming & Esports — questions

Can you build a tournament platform for our brand?: Yes. Zemmz Play, which we are building for Zawaya Gaming, gives each brand its own bilingual esports site plus an event management dashboard, with tournaments and leagues live in about two working days.
Do you support Arabic interfaces?: Yes, including right-to-left layout designed in from the start. Retrofitting RTL onto an English-first product is substantially more expensive than building for it.
How do you handle traffic spikes around events?: By designing for elastic capacity and caching aggressively where content is public, so the platform absorbs match-time peaks without running at peak scale permanently.

Other industries

Before you commission anything

All insights

EngineeringAugust 4, 2026

How we scope a custom software project

What happens on a Devinity discovery call, what we write down before quoting, and why we sometimes tell you not to build the thing you asked for.

Read

EngineeringJuly 28, 2026

What custom software actually costs

Where the money goes in a custom software project, which variables move the number most, and how to get an estimate you can rely on.

Read

EngineeringJuly 21, 2026

How long does it take to build custom software?

Realistic timelines for a first production release, what actually causes overruns, and why the answer depends on decisions made before any code.

Read

Tell us what you are trying to build.

A thirty-minute call is usually enough to tell you whether we are the right firm for it. If we are not, we will say so and point you somewhere better.

Book a call Send us the details

Or reach us directly: [email protected] · +1 321 335 0265